“Resources are like power; acquisition must happen sooner than later.”

In The Prince, Machiavelli writes:

“He who does not lay the foundations for his power beforehand may be able by great ability and courage to do so afterward;
But it will be done with great trouble to the builder and with danger to the edifice.”¹

This timeless insight holds true for modern entrepreneurs. Without the early and thoughtful acquisition of resources, even the most talented entrepreneur will face unnecessary challenges and risks as their venture grows. Resources are the foundation upon which a business is built, and if that foundation is unstable, the entire structure is at risk.

Resources are intricately tied to everything we do as humans, and they play an even more significant role in the entrepreneurial journey. While entrepreneurs may start with nothing more than an idea, the ability to acquire and strategically use resources can define their success. In a world where competition is fierce and markets are constantly evolving, an entrepreneur’s resourcefulness is their most powerful tool.

Acquiring Resources: The Entrepreneur’s Art

Entrepreneurs often start with limited resources, but this is where their skill and ingenuity come into play. Successful entrepreneurs are masters at acquiring what they need, often through unconventional means. They know that keeping costs low is vital, especially in the early stages of a business. Cutting unnecessary expenses creates a financial “cushion,” which can be the difference between survival and failure when unexpected costs arise. This cushion can cover marketing overruns, fund unexpected repairs, or allow for investments in growth areas like advertising.

The ability to acquire and manage resources goes beyond money. Creativity is perhaps the greatest resource an entrepreneur can possess. It is this creativity that allows them to stretch limited budgets, make the most of existing tools, and discover ways to scale without breaking the bank. For instance, rather than hiring a professional team to set up a brick-and-mortar store, an entrepreneur might save thousands by painting the showroom themselves and handling the basic renovations. Each decision made with resourcefulness in mind contributes to a stronger, more resilient business.

The Power of Social Capital

Another often overlooked resource is the entrepreneur’s social network. In business, relationships can be just as valuable as capital. Social entrepreneurs—those who are adept at networking, communicating, and building strong connections—have an edge. These individuals are approachable and charismatic, the kind of people who can effortlessly strike up a conversation with anyone. They understand the power of connections and how a single conversation can lead to opportunity.

This network is invaluable for new entrepreneurs who may not have all the financial or material resources they need to get started. Knowing the right people—a carpenter, a graphic designer, an accountant—can provide the necessary support without the upfront costs. The goodwill of friends and acquaintances often leads to help in the form of advice, services, or even financial support. By leveraging these relationships, entrepreneurs can fill gaps in their operations and achieve more than they could on their own.

For example, imagine an entrepreneur who needs some furniture for their new office. Instead of purchasing everything brand new, they reach out to a friend who is in the carpentry business and negotiates a deal or perhaps a promissory note. This ability to mobilize social resources is what separates those who struggle from those who thrive. Entrepreneurs who can build and maintain a supportive network will find that fortune often smiles upon them when they need it most.

The Secret Sauce: Risk Management and Resource Allocation

A savvy entrepreneur knows that acquiring resources is only half the battle. How those resources are managed is just as important. One of the biggest mistakes a business owner can make is taking the “easy fix.” Cheap, quick solutions often seem appealing when resources are tight, but they can lead to long-term problems. A poorly considered decision can drain time, money, and energy, leaving the entrepreneur in a worse position than before.

Entrepreneurs must develop the ability to strategically assess situations and calculate risk. This means knowing when to walk away from a deal, when to invest in a more expensive but reliable option, and when to hold back until the right opportunity arises. The importance of patience and solid judgment cannot be overstated. A quick fix might seem like the right choice in the moment, but if the foundation isn’t strong, the entire business is at risk.

Imagine an entrepreneur who needs to fix a crucial piece of equipment. They have two choices: a quick, cheap repair that might last a few months or a more expensive, permanent solution. Opting for the cheaper fix might save money upfront, but if the equipment breaks down again in the middle of a busy season, the lost revenue and frustration could be far greater than the initial savings. In entrepreneurship, solid, well-considered decisions often prove to be the best path forward.

Conclusion: The Entrepreneur’s Balancing Act

At the heart of entrepreneurship is the delicate balance between creativity and caution, between resource acquisition and resource management. Entrepreneurs are often faced with difficult choices that require both foresight and the willingness to take calculated risks. Building a business is much like building a structure: if the foundation is weak, the entire edifice is at risk of collapsing.

Successful entrepreneurs understand that resources come in many forms—money, time, relationships, and creativity. They know that by acquiring and managing these resources effectively, they can lay the groundwork for sustainable growth and long-term success. Fortune favors the bold, but only when that boldness is tempered with careful planning and wise resource management.

Machiavelli, Niccolò. The Prince. 1513.